More pipeline. Shorter cycles.
A sales system that actually scales.
Martin Fabry, MBA
Strategy. Execution. Growth.
Fractional CSO. 17+ years building B2B sales systems at 3M, Be Lenka and across international markets.
I work directly with your team to build what actually moves revenue.
Some companies have a team in place but the results aren’t coming. Others are starting from scratch and don’t know where to begin.
In both cases the root cause is usually the same — no clear system, no repeatable process, no go-to-market strategy that actually works in the real world.
That’s where growth stalls. And that’s exactly where I come in.
WHO I AM
I’m Martin Fabry, Fractional CSO and B2B Sales Advisor.
17+ years of building and scaling B2B sales operations across international markets. From global corporations like 3M to fast-growing scale-ups like Be Lenka, I’ve worked across industries, team sizes, and geographies.
I’ve built sales departments from scratch, turned around underperforming teams, and opened new markets across EMEA, the US, and the GCC region.
I don’t consult from a distance. I get in, work directly with your team, and stay until the system runs.
WHAT I DO
Fractional CSO
I join your leadership team as a dedicated sales executive and take ownership of your sales strategy, team, and results. No ramp-up time. No excuses. Just execution.
Sales System Audit & Implementation
I come in, diagnose exactly where your revenue is leaking — processes, GTM strategy, team structure, and execution gaps. Then I don’t hand you a report and leave. I stay and fix it with you. In weeks, not months.
Go-To-Market Strategy
Entering a new market or launching a new product? I build the commercial strategy, define the right channels, set up the team and processes, and stay until execution is running.
HOW IT WORKS
Step 1: Free 30-Min Call
We talk. You tell me where you are and where you want to be. I tell you honestly if and how I can help. No pitch. No pressure.
Step 2: Assessment
I get under the hood. I look at your sales process, team, pipeline, and GTM approach. I map exactly what’s working, what isn’t, and what needs to change first.
Step 3: Execution
We build and implement together. Strategy, process, team, market. I stay until it runs.
SOME NUMBERS
The numbers speak for themselves.
- 17+ years in B2B sales leadership
- 11+ years at one of the world’s most demanding global corporations
- Multi-million revenue portfolios managed across global markets
- Markets built from scratch across EMEA, the Americas, Asia Pacific, and the GCC region
- From corporations to scale-ups — every engagement hands-on
Ready to build a sales system that actually scales?
Let’s talk. 30 minutes. No pitch. No commitment. Just an honest conversation about where you are and where you want to be.
Or leave me a message
